ABOUT THE FILM
THE BULLISH FARMER is a feature-length documentary on sustainable agriculture. It journeys into the life of a Wall Street investment banker-turned farmer as he struggles to build and run a farm that feeds his family and his community.
Over a decade ago, John Ubaldo, aka “John Boy,” decided to call it quits with his career in high finance. Distraught over the loss of his best friend in the 9/11 attack on the World Trade Center, John decided to purchase 185 acres of land on the Battenkill River in Cambridge, NY, and to live a quiet life as a small farmer raising livestock and crops. His goal was to raise delicious and nutritious food and return to healthier farming methods that were used 100 years ago.
But John’s dream of living an uncomplicated, traditional, agrarian life gets complicated when he comes up against Big Agriculture (Big Ag), a corporate farming technique that uses all-in-one resources for large-scale producers, operators, and growers. With this ever-growing monolith in the background, John soon realizes that his preferred farming methods are not in sync with today’s prevailing agricultural practices. This very private farmer becomes a passionate and outspoken activist lobbying for GMO (genetically modified organisms) labeling, animal rights, the preservation of crop diversity, and the reduction of chemical fertilizers to help preserve small farms and rural America. The birth of John's first child only deepens John’s commitment to leave the world a better place for all children.
It is our hope that THE BULLISH FARMER will inspire families to reconsider their eating habits and to better understand how their food choices affect their health. We further hope that the film will contribute to society’s current shift toward good clean food, and that it will spark dialogue about how to change prevailing farm policies.