One man's journey from stock market to farm market, and his tenacious desire to make local food the future... One bite at a time.


Over a decade ago, John Ubaldo, aka “John Boy,” a successful Wall Street investment banker decided to call it quits. Distraught over the loss of his best friend in the 9/11 attack on the World Trade Center, John traded in his high finance career for 185 acres of land on the Battenkill River in Cambridge, NY, to live a quiet life as a small farmer. John wanted to farm the way it was done 100 years ago, raising a variety of livestock and crops. His only goal was to raise delicious and nutritious food for himself and his extended network of family and friends. But John’s dream of living an uncomplicated traditional agrarian life gets complicated when he comes up against Big Agriculture (Big Ag) and realizes that his methods are not in sync with today’s prevailing agricultural methods. John, the very private farmer, becomes a passionate and outspoken activist lobbying for GMO labeling, animal rights, the preservation of crop diversity and the reduction of chemical fertilizers to help preserve small farms and rural America.